The unique vision for Vietnamese sleep
Hoang Tuan Anh, co-founder and CEO of Vua Nem
Vua Nem was founded in 2007 by two Vietnamese entrepreneurs, Hoang Tuan Anh and Nguyen Vu Nghia, when a friend in Tuan Anh’s startup group won an award for an e-commerce project with Dem.vn.
Seeing that this was a potential market, Tuan Anh and his friends founded Dem.vn, inspired by the famous American mattress retail chain called Mattress.com.
The company then expanded quickly. Besides Dem.vn, Tuan Anh and his team also established Vuanem.com reaching the southern market.
At that time, they also realized that, traditionally, mattresses were stacked on top of one another at shops, making it almost impossible to try. And no one ever thought of trying out a mattress.
Therefore, Tuan Anh and Nghia were determined to create a new business model that offered a modern shopping experience with a wide range of mattress types and mattresses brands. In this way, customers would have more opportunities to try and choose the best solution for their sleep.