Mrs. Le Thi Bich Phuong, co-founder and CEO of HSV Group
HSV Group is the largest cosmetics retailer in Vietnam in terms of a number of stores. HSV Group was founded in 2004 by two friends, Mrs. Le Thi Bich Phuong and Mr. Nguyen Quoc Binh.
Back in the 2000s, on her trip to visit Korea, Mrs. Le Thi Bich Phuong, who was always excited about beauty for women, was dazzled by Korean skincare and cosmetics market and was inspired to bring the opportunity to Vietnam. Thus, in 2004, Phuong and Mr. Nguyen Quoc Binh co-founded HSV Group as the exclusive distributor of The Face Shop.
12 years later, being inspired to develop beauty solutions inside and outside for women, consecutively in 2016 and 2017, HSV Group expanded to become the exclusive distributor of sportswear brand Reebok and non-exclusive distributor of Adidas.